'Less' or 'Fewer'?

Less is correct before an uncountable noun (less information, less furniture, less water). 

Fewer is correct before a countable noun (fewer students, fewer items, fewer cases).

Examples from the media

This government is amassing more and more data on all of us and we have less and less information on them. —The Guardian

It seems clear we have a lower ratio of capital to labour than the Americans—that is, our workers are given less equipment and other physical capital to work with, on average—which obviously limits our workers' productivity. —The Sydney Morning Herald

Fewer shoppers means fewer transactions which may not cover all the costs of running stores, especially when government support measures start to ebb away. —BBC

Researchers have discovered a possible link between the coronavirus pandemic and fewer instances of lightning reported during worldwide shutdowns in the spring of 2020. —CNN

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